Rowell Pica

Technical Lead

Full-stack Software Engineer

About Rowell

Rowell Pica is a Full-stack Software Engineer and Tech Lead.

He writes codes and he thinks he writes good ones. He started his professional career way back 2009 after graduating BS Computer Science from the University of Santo Tomas (Manila). He has more than a decade worth of technical experience working on different systems; doing design, system architecture, coding and understanding user requirements.

Rowell has good experience working with computer vision related Artificial Intelligence (AI) and Machine Learning (ML) technology. He created an image similarity detection system for a Social Shopping Platform by integrating multiple ML models together.

Rowell co-designed and implemented a distributed application running on top of a blockchain consortium. The platform enables the efficient buying and selling of products without revealing sensitive data.

When he's not in front of his computer, he's with his guitar or out with his friends having some drinks. He also watches (a lot of) anime and TV series in his free time. He is usually on Japanese ski resorts during cold winter weekends.

Rowell lives in Quezon City, Metro Manila, Philippines.



Web Development Manager

a Platform that allows clients to develop computer vision AI models and integrate these models to their business process.

  • Web Development
  • Annotation Tool
  • AI and Machine Learning


Technical Lead

a Distributed App running on a blockchain (FISCO BCOS) consortium that enables transactions without exposing sensitive information

  • Best Business Design Award
  • Blockchain and Smart Contract
  • Trusted Execution Environment

Visual Search

System Designer & Lead Engr.

a Mobile App which enables users to search fashion products by using machine learning instead of regular text based search

  • YOLO - Object Detections
  • InceptionV3 - Classification
  • VisNet - Feature Vectorization
  • Annoy - Approximate Nearest Neighbors

Become Japan

Senior Software Engineer

an Expert with driving traffic to our partner websites. Become Japan harness the power of tracking and analytics to create a powerful SEM system

iBridge Japan

Software Engineer

a Company with a strong dedication with Printers and Office Device integration

  • Cloud and Pull Printing
  • Scan to Cloud Storage
  • Printer Driver V4

Azeus Systems Philippines

Software Engineer

a CMMI Level 5 Company with expertise on making Social and Health Care IT Systems


University of Santo Tomas

BS Computer Science

The Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

  • Web Technologies
  • System Analytics and Design
  • Calculus
  • Lunch Breaks

Get in Touch

He's friendly so just send a message or mail whenever you would like to reach him. If he's not working on making the world a better place, he would usually reply right away.